Russell Finex are short listed in the Exporter of the Year 2012 PPMA Group Industry Awards
The PPMA Group Industry Awards were held on September 25th 2012 and was attended by over 400 industry leaders, press and government to celebrate the exceptional innovation, success and commitment of companies within the British Manufacturing Industry.
Russell Finex were shortlisted as finalists for the Exporter of the Year award. This award provides recognition to manufacturers or service providers who have experienced progressive export growth in sales or expansion into several export markets in the current economic climate.
Recently passing their 75th anniversary, the success of Russell Finex in export markets can be attributed to two main strengths. Firstly, combining extensive industry knowledge and trusted long-standing partnerships with many of the top manufacturers across the world. Secondly, continued investment into R&D as well as applying customer feedback to provide valuable insights into product function and usability.
Russell Finex have invested in consolidating partnerships with affiliates and distributors across the world, ensuring each distribution channel delivers the same level of service as they would receive from Russell Finex directly. This involves tackling challenges such as language, culture, resources, marketing, branding and technical knowledge through implementing affiliate programs to help increase product and industry knowledge.
When entering any new export market, Russell Finex build on industry and local knowledge to achieve market penetration. Investing in direct sales persons and dedicated resources helps to achieve maximum exposure whilst protecting the Russell brand and values.
As a result of the strategies deployed, over the past two years business via export markets has grown substantially, with growth experienced in India, South America and China. In addition, existing core markets such as Benelux and the US have experienced further substantial growth.